Nowadays, the line between professional and amateur photographers is growing progressively blurrier. With all the tremendous affordable cameras and tons of amazing YouTube videos, blogs, and other resources, there’s a lot for anybody to sink their teeth into. That’s one of the reasons why photography is becoming more and more popular.
Whether you are looking to be the next Ansel Adam or just want to liven up your Instagram shots, it’s extremely important to pay attention to the composition of your photos.
Here are five quick and easy tips you can start using now.
Before we dive in
The technique is all-important. But a little research and education can also go a long way. As you start trying out these tricks for yourself, do a little photography research.
Browse the internet and check out photos from around the world. One great way to do that is with a VPN. With a VPN, you can change your virtual server location to places around the world to unlock local search results so you can see what photographers like you in Japan, France, and Chile are up to.
Now let’s jump in.
1. Balance is everything
While we assume you know about the Rule of thirds, it’s easy for newbies to overly focus on it. You don’t want to place so much interest in it that the rest of the space is empty.
This area, also known as negative space, is not a bad thing. Instead, you want to find ways to harness it.
You can balance it or add other objects and colors to equalize the center of interest. In short, balance your interest with other objects and colors, and that will make it pop even more.
2. Change Your Perspective
Changing your perspective is not just something you want to do to better empathize with people, but also take better photos!
It’s easy to get stuck on things that are at your eye level. But the world is full of fascinating vantage points. Give your photo a fresh perspective and try it out.
Maybe you’ll lie on the ground or climb up a tree. Just make sure you’re not wearing your nice clothes!
3. Leading Lines
You don’t realize it, but you actually do so in the same way you read words when you view an image. That means you scan it moving your eyes from left to right.
But your eyes will naturally follow any lines in the image. For example, if you have a highway in the photo, your eyes will zigzag along with it.
If your focus is the road, then use these lines as a basis. Otherwise, experiment with different varieties like straight, curving, S, and so on to build dynamic image entry points.
Even if the lines aren’t focused, they are a good way to pull interest into a particular area of your shot. That means you can use leading lines in all types of different photography.
4. Think About the Background
On the whole, we are getting better attuned to the background. Most smartphones nowadays even include portrait modes to better focus on the subject.
While you’re shooting, do the same. If you see distracting colors, strange patterns, or other objects you don’t want in your shot, then re-evaluate your shooting angle.
Look for backgrounds that don’t obtrude onto your subject or modify your aperture settings to soften the background. Basically, make it work for you and not against you!
5. Rule of Odds
You know the Rule of Thirds, but how about the Rule of Odds? This rule describes that images will often be more appealing if there are an odd number of subjects in the shot.
There is a sound theory that backs this up. With an even number of subjects, the viewer doesn’t know which to focus upon. Odd, on the other hand, feels more natural to the eye.
It’s also easier for people to switch their focuses. Of course, context will determine the shot, but it’s something to keep in mind.
Enhance Your Photography With These Tips
From here, you can be extremely nuanced. Diagonals, triangles, patterns, and textures are just a few more things to focus on.
For now, however, less is more. These are the five key areas you can use to enhance your photos immediately and take almost no time to master.
So, what are you waiting for? Get out there and start photographing all the beautiful things around you.
About the Author
It’s not too late to make this Small Business Saturday a success for your business.
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November 27, 2019 4 min read
Opinions expressed by Entrepreneur contributors are their own.
Small Business Saturday is an American shopping holiday that celebrates small businesses and it happens every year on the last Saturday of November. Founded in 2010 by American Express, Small Business Saturday is a great way to promote your small business because unlike other popular shopping days like Black Friday and Cyber Monday, you don’t have to compete with the big guys.
So, it’s important that you take advantage of Small Business Saturday this year if you want to attract more shoppers to your business and generate more sales. But, how can you stand out on Small Business Saturday and grab the attention of shoppers?
Check out these 5 ideas for a successful Small Business Saturday.
1. Put up signage
If you want to have a successful Small Business Saturday this year, first you need to remind your customers of the shopping holiday. So, be sure to put up signage in your small business weeks before the big day to inform shoppers and get them excited about the event.
American Express even offers customizable free signage and marketing materials like decals and posters you can use to promote Small Business Saturday to your customers.
If your business doesn’t have a physical location, you can “put up signage” on your website. Make sure to display your Small Business Saturday promotions prominently on your homepage and consider creating a dedicated landing page for Small Business Saturday deals.
2. Create an email marketing campaign
Email is one of the best ways to stay in touch with your customers—and it’s one of the best ways to promote your Small Business Saturday deals too. With email marketing, you can send your subscribers an invitation to your Small Business Saturday event straight to their inboxes. In the email, tell customers how much they can expect to save, and use words that create urgency like “don’t wait,” “one day only” and “don’t miss it.”
3. Use social media and relevant hashtags
Your audience is on social media. In fact, according to Oberlo, 90.4 percent of Millenials, 77.5 percent of Generation X and 48.2 percent of Baby Boomers are active social media users. So, if you want to have a successful Small Business Saturday you need to be on social media too.
Start creating and sharing Small Business Saturday posts on social media platforms like Facebook, Twitter and Instagram. To widen your reach, be sure to use relevant hashtags like #SmallBusinessSaturday, #SmallBizSat, #ShopSmall and #ShopLocal.
4. Run a giveaway
A great way to get shoppers excited about Small Business Saturday is by running a giveaway. Everyone loves winning a prize or getting a free gift so running a giveaway will give shoppers a little extra incentive to shop at your business on the last Saturday of November.
Your business could hold an online giveaway where users have to share your post in order to enter. This will help get the word out about your Small Business Saturday promotions faster. You could also run a simple raffle at your business or give away a free gift to the first 25 people that make a purchase. A giveaway is a great way to stir up excitement and turn casual shoppers into lifelong fans of your business.
5. Share the story of your business
Lastly, because Small Business Saturday is all about supporting local, small businesses, you should share your story. Sharing the story of your business will help you make connections and build meaningful relationships with your customers.
So, let your customers know how you started your business and why you started it. You can share your story via signage, social media posts, in your email newsletter and so on. Sharing your story will help your customers get to know the person behind the company and show them why they should support your business.
Make Small Business Saturday your own
Get ready to have the most successful Small Business Saturday yet. With these tips, you can attract plenty of people that are interested in shopping at and supporting small businesses like yours.
January 15, 2020 15+ min read
This story appears in the January 2020 issue of Entrepreneur. Subscribe »
I didn’t know it at the time, but I was about to join my very last “performance calibration session.” This was late in 2018, when I was a managing director at Instagram, and these sessions had been a common part of my life — just like they are at many big companies. They’re a time for senior managers to discuss the performance of their individual team members, applying common organizational standards across job levels. HR specialists moderate performance discussions on a biannual, sometimes quarterly, basis. Conceptually, there’s nothing all that weird about calibration. But that’s conceptually.
I have held senior-level marketing roles at YouTube, Spotify, Google, and Instagram, so I’ve sat in on a lot of these. And the reality is this: A group of highly opinionated, often outspoken managers get together in a room shielded from prying eyes. Most managers gather in a physical conference room; others dial in by phone or video, making it nearly impossible for everyone to weigh in equally. The HR representative says a few obligatory words toeing the company line, and then the verbal battle swords come out. For the next several hours, we go around the room, screens, and phone lines making the best case for why one manager’s team member deserves an “exceeds expectations” rating (“She’s a rock star!”), while another’s should be a “meets expectations” (“He’s solid but hasn’t gone to the next level”) or, worse, a dreaded “meets most expectations” (“Her peers sometimes find her difficult to work with”). During one particularly memorable calibration session at Google, a young man’s rating was under scrutiny because his manager argued that this employee needed to “grow a pair of balls.”
Every so often, HR will step in to suggest that the group bump a few people down because we’re aiming to hit a normal distribution of ratings. We’re not looking for a perfect bell curve — very few people are rated at the lowest or highest ends — but the bell can’t be too top-heavy. Although positioned as an objective method to evaluate employee performance, I have found calibration to be an almost entirely subjective experience, with sometimes dire consequences. One below-average rating means less bonus money; two in a row triggers a performance improvement plan that routinely ends with getting fired.
But I’ll be honest; for years, these problems never really sunk into my brain. I was a devotee of data. That was the best way to reach customers, I believed — and, naturally, that meant it was the best way to manage employees as well. Data was core to my Ph.D. work and the thing I dedicated my career to. And even when I was emotionally shaken — a moment, only a few years ago, when I lost my father in a tragic and haunting way — I reacted by submerging myself even further into a data-driven, analytical, emotion-free world. That space just made more sense.
Related: The Future of Data Is Streams, Not Snapshots
But during this performance calibration session, something inside me started to crack. I had a thought: By plotting performance on a normal curve, we’re treating people as data points, not as human beings. I had been videoconferencing into this meeting and felt an urge to leave it. So I turned my camera off. I sat and thought. It was unclear how much time had passed when I turned the camera back on to rejoin my Instagram colleagues. I stared into the lens, past the lens, to see the looks of silent victory or resignation on the faces of my peers, most of them crammed around a small conference room table in Menlo Park, Calif., nearly touching elbows. I had entered a rare moment of silence, as if everyone were leaning in to hear the barely whispered secrets of the universe.
And that’s the moment when I knew I was done. Done with Instagram. Done with the career that I had been building for the past two decades. Done with the notion that turning everything into data — especially human beings — is anything other than personally and professionally damaging. It was time to do better.
At the age of 20, like so many college students, I was in search of some kind of “truth.” Math and the harder sciences lay outside my mental wheelhouse, so I settled on cognitive psychology, with a focus on language and reasoning. This was a bull’s-eye on people skills, but backed by brain biology and a heap of statistical analyses. I became enamored with the vernacular of objectivity. People who participated in my experiments became subjects. To get published in the field, I was instructed to be in constant pursuit of statistically significant results. I learned how to run t-tests and ANOVAs and other math-y things that allowed me to abstract away from the individual in order to talk about populations. This was a version of truth I could identify with, and I was hooked.
After college, I entered a graduate program in psychology. I found new ways to experiment on subjects. By the time I was 26, I had earned my master’s and my Ph.D. Then I went into advertising, where I was something of a corporate unicorn — the guy with a Ph.D. in quantitative psychology who employs a data-driven skill set to help sell mainstream products like Cheetos and Slim Jims. I found this intoxicating, but I wanted even more. So after a few years at ad agencies, I made the leap to a marketing role at YouTube, and later to Spotify. With their well-known missions to organize the world’s information in different ways, there seemed to be no better space for someone infatuated with the hunt for truth and objectivity.
I joined YouTube in 2011, and my timing was good. I’d been invested in data-as-truth for a long time, and suddenly data became the central currency of corporate America. Topics I had delved into as a doctoral candidate — A/B testing, artificial intelligence, rational versus emotional decision-making — became mainstream business parlance. Everyone began talking more excitedly about adopting data-driven approaches to everything, and I watched as leaders across industries started to demand increasingly more data in order to inform — and, in many cases, guide — critical business decisions.
The field of marketing in particular has embraced the quantitative mindset. In part, this is due to a correction of the “Don Draper” era of advertising, where big, transformative ideas materialized toward the bottom of a martini glass. There’s a logic to this: Marketing used to rely upon the whims of a few, but now we have the technical capacity to understand the interests of the many. And that, in turn, has enabled us to track and calibrate exactly how people react to different messages — a perfectly reasonable interest for any business. Then this capability was democratized — Facebook and Google, along with other technology platforms, have made it famously easy for any business to target people down to an exact science.
These massive digital advertising platforms quickly changed what it means to be a successful marketer — it’s no longer about establishing real, human connections with people as customers, assuming that was ever the goal. Today, the Holy Grail of advertising can be framed as personalization meets attribution. This is the mechanical process of delivering highly relevant and valuable communication to customers (personalization at scale), and then understanding in great detail the impact and result of that effort while gleaning new insights (attribution). That’s why it seems like just thinking about buying a new pair of pants can result in chinos following you around the internet until you’re beaten into clickable submission. Data drives statistically significant results.
I got this. I built new tools and strategies to optimize it, and I saw a return. And then: My own data set changed.
Coming back home from a work trip, just before wheels-up takeoff, I received a call alerting me that my father was in the hospital. He had been found in his suburban backyard that morning suffering from two critical blows to the head — and there was no chance he would recover. Dead. Murdered? It appeared that way, although there were no witnesses and not enough evidence to know for sure. He was gone by the time I landed, and I had absolutely no clue how to process the noxious human cocktail of denial, anger, sadness, fear, and unabashed grief.
I took to the task of managing these emotions like an unflinching robot. I ate up the procedural minutiae as a proxy for feeling anything on a human level. There wasn’t much conscious about the shift, but I reverted to seeing the world as divided objectively into two parts. There was the task of conquering the soul-sucking tactics of sudden loss, and there was proving to the world that nothing — not even a tragedy — would stop me from blindly achieving. The idea of pouring myself into work came so naturally that I never once paused to think about it.
This didn’t make me an especially pleasant colleague. I was fired from Spotify. Then I went to Google, and onward to Instagram — a believer in data as a corporate strategy but also, personally, as a method of separating work from my humanity. I wasn’t ready to blend the two.
Related: Best Ways to Use Data in Making Decisions
But then I realized that this is exactly what we must do if we’re ever to succeed in business (or, for that matter, in life). We’ll never really reach people if we just focus on their output. We’ll never build truly great, resonant brands if we don’t connect with people as individuals. So to start, I quit Instagram.
Image Credit: Doug Chayka
After corporate life, I did what anyone in a career crisis does: I worried. Then I relaxed and traveled a bit, discovered the value of sleep, and enjoyed quiet mornings that didn’t begin with an overflowing inbox. I learned that there’s more to this world than the narrow band I’d been laboring in. I started speaking with others who felt stuck or were looking to make change. I confronted the issues I had put off; I properly grieved for my father and started, slowly, to learn how to talk about it with others. And then I tried to find my new place in this world. Which meant starting with new ideas.
As an oversimplification, I’ve come to think about business activity — spanning departments, companies, even entire industries — as running along a two-dimensional axis. On one end lies the operational, tactical, or transactional aspects of how organizations get things done. In marketing, these are activities like making a piece of advertising, running a story through a PR outlet, creating customer experiences, or deciding how and when to run a promotion. These, and other transactional activities, are tactics we can easily measure to tell stories about why what we’re doing is working or not.
On the other end of the axis lies the foundational elements of how a business runs. For all organizations, this is about spending the time to craft or revisit the authentic mission and vision of a company, the core values the company holds, and how that business is positioned for greatness in the world beyond just the top and bottom lines. This work is based on telling human stories that resonate emotionally, not just rationally — and, clearly, this type of foundational work is much harder to measure. And that makes it harder to think about.
All points along this transactional-to-foundational axis contribute to the success of any organization, but corporate obsession with Big Data has made it far too easy to ignore the foundational elements of business entirely. After all, it is so much easier to focus on measuring KPIs and crafting stories about success by exceeding agreed upon, but often arbitrary, metrics.
For a long time, I simply didn’t see this as a problem. Who needs emotional resonance when you have metrics? But once I stepped outside corporate life and started looking at business as a regular, feeling, grieving, unemployed consumer, I started to really appreciate the disconnect.
When businesses ignore the foundational elements of relationships, it can result in failure of epic proportions. Across the past few years alone, the marketing world has offered a constant string of cautionary tales. Pepsi launched an expensive ad starring Kendall Jenner in 2017 that had nothing to do with Pepsi’s mission or core values; in the same year, Audi ran a Super Bowl ad talking about empowering young women, but its entire board consisted of older men; and just recently Gillette produced an ad aimed at tackling toxic masculinity without any regard for how it made its core customer — men — feel.
These all made news, and they were discussed as boneheaded missteps. But I know what they really are. They’re cases of blindly embracing data (“Fifty-two percent of people say a brand needs to stand for something bigger than just its products and services”), without much recognition that there are humans on the other end, and that those humans have finely tuned bullshit detectors. This is what happens when organizations execute without clearly defining or aligning to their operating system, which comprises such foundational elements as the core reason why the company exists (beyond making money), why it does what it does or makes what it makes, and how it goes to market and positions itself to the world.
But this is exactly the direction we need to head in if we want to thrive in business and, more important, as human beings.
Today, I consult. I know, I know — it’s clichéd and expected: the man who left corporate life and now serves his old masters in new ways. But I find it satisfying in that I can now walk into data-driven places and say, Stop.
In corporate life, we are tempted to separate human emotion from business practice, just as I separated data from humanity for most of my career. But I have come to realize that the line between these things is completely arbitrary. Drawing a stark distinction puts us at a big disadvantage as businesses and as people. I hope I’m not alone in thinking this, and perhaps I’m not. In the summer of 2019, it was heartening to see executives from the Business Roundtable assert for the first time that companies need to invest in the well-being of customers and employees rather than focusing solely on shareholder value. We’ll see how committed they truly are to doing that. But it is, if nothing more, a good way to start the conversation.
Related: Your Data Is Useless If You Don’t Have a Management Strategy
The reality is that marketers have long understood the need to build and foster meaningful emotional connections between businesses and customers. The quality of these connections helps to define the world’s most iconic brands. But as technology, data, and metrics have moved to the forefront of corporate discourse, the context in which to establish these emotional relationships has changed. The net result of the connected world is that people are producing more signals about who they are, what they talk about, and the things they like. So the temptation — one I understand all too well — is to move away from individuals and to look for human patterns in the tangled web of data. There is value in doing that, of course. I’m not saying that advertising is pointless, or that targeted marketing doesn’t work. But I am saying that you can’t confuse those tools for what it means to build relationships with humans.
So how do businesses do the more important work? First, they need to acknowledge that there are living, feeling human beings at the beginning and end of every transaction — and that a shift in thinking must be employed to really build emotional connections with their customers. For example, I’ve started to think about how businesses can construct a “business relationship arc” to help simplify their marketing goals.
Whenever a person interacts with a brand, they experience milestones or feelings. It’s exactly like how they first interact with other people. At first, a consumer will only know that a brand “exists” — they see it, maybe they try it and form some early opinion about it, but that’s it, just like meeting a new person at a party. Over time, the relationship can develop. Consumers will attach deeper meaning to some brands, or will think about them in certain ways, or will attach some new meaning to the brand. Now the business relationship arc is developing. Things get interesting as they move further up the arc, where customers might incorporate a business or a product into a part of their lives, or think of the brand as something that shapes or defines them. Very few companies (or people!) are able to take the relationship beyond that, to a place where they are indispensable and would be forgiven no matter what happens. But it’s possible.
Successful companies are the ones that find ways to move people up the arc — to go from merely existing to being something people care about, and then something they’ll defend. This requires thinking about what moves people as humans, not just what motivates them as groups.
Businesses also need to establish what I call their “brand operating system.” In technology, operating systems support basic functions that enable more complex tasks to happen. Similarly, for companies, a brand operating system is what delivers a clarity of purpose to inspire and catalyze the potential, power, and humanity of any business. At the heart of a company’s operating system is a core brand essence, a central idea. It’s what the company is about — and it’s an internal thing, not a tagline or campaign.
At Nike, for example, there is the central belief that “if you have a body, you are an athlete.” This is at the heart of who Nike is, serving as a north star for how it operates and communicates as a company. With that in place, Nike can build a holistic operating system that includes details about why the company exists, what it’s trying to achieve, the distinct value it offers to its customers, fundamental beliefs that provide norms for how it makes decisions, and the collection of characteristics that represent the style in which it communicates. These are precisely the ingredients that make us unique as individuals, and they are essential to building companies that mean more to people than just the things they make and sell.
Belief is at the heart of any company’s OS. But belief can’t be established without good leadership. So here’s where a business turns inward — where it takes its philosophy on reaching customers and applies it to its own employees. Data got us those “performance calibration sessions.” But a focus on humanity can get us somewhere else entirely.
Many employees, across all levels, care about what they do beyond a written job description. They might not do everything well, but they double down on their strengths, building successes from the things they’re good at. Performance calibrations, as I’ve experienced them, are rarely about identifying or evaluating strengths. They seem designed to weed out employees who defy expectations or who don’t check off all the mandatory boxes, arbitrary as they may be. There has to be a better way to get the most out of a human workforce.
So consider the advice I was given years ago. Originally meant to apply to qualities of leadership, I think the sentiment is best applied to how we can nurture human talent in the workplace and in daily life, beyond any traditional evaluation methods: Big or small, have a vision. People need to understand why you get out of bed in the morning. Then, discover and describe the passion in that vision. If you don’t really care about what you’re doing, neither will anyone else. Vision and passion fall on deaf ears without persuasion — the ability to get others on board. And most important, embrace humility. This means bucking against the trend — fueled by data — of committing to being right and defensively closing yourself off.
Humility means being curious about other people, being open to what they offer, and realizing that we all have a lot to learn about what makes us tick. It took me a while to get there. And now, I believe, this can go a long way in allowing us to treat each other properly — not as data points, but as fellow human beings.
The internet is a great place to shop. You can have access to almost any product and goods in the world. With a simple tap on the screen, you can visit any store and buy anything your heart desires.
For business owners, this is why it is essential to have a good web design.
The page layout is the first thing people notice when they open a page. That is why websites need to follow and adapt to new trends.
Good website design can affect the buyers’ decisions. It can have positive and negative repercussions. It is an essential element that delivers the whole user experience. Today, it is not only important to show your product to your customers. It is also to engage them in your brand’s story and make them your loyal followers.
With new competition emerging every day, it is essential to optimize your website. So how to do that with only web design?
Here, in this article, we compiled a list of beautiful ecommerce websites.
Bliss is a company that has earned its credibility. Not only do they offer unique products, but their page also has a unique twist to it. Their website design compiles of vibrant colors. The fun graphics and colorful gifs allow users to engage in website exploration.
Everlane is a clothing store with detailed, high-quality photography of their goods and products to prove their brand’s sincerity. The website first offers them insight into why the clothes they’re selling are worth buying. Then they provide quality pictures of their clothes and their features.
Their website is clean and well organized. It even has a store locator to see where the closest location to you is.
Target is one of the best online stores that offer the best design. When you first open their website, you’re immediately greeted with a homepage that shows their unbelievably cheap products. What makes Target great is also having a great mobile version. It has a Metro theme. This theme showcases how much money you can save by buying their products. They show their works in vivid images with a little description text next to them. The book is colored in eye-catching tiles. You can click on them to see more details about the product itself.
This is a website that offers a vast line of clothes for women. Unlike many fashion selling stores, this isn’t boring to look at. It uses a big, bold text to emphasize relevant promotions that are happening in their business. With this type of text formatting, they also promote their new clothing arrivals. The website shows the clothes in vibrant images. They specifically use this type of color psychology to attract attention and get more sales. And they also have a homepage slider to show various offers.
What sets this brand’s design from the rest is its focus on its benefits as a company offer. They don’t jump into sales right away. What makes them unique apart from that is that they use an extended type of scrolling. This is a good technique. It doesn’t tire the user. Instead, new information is continually coming up, keeping the user attentive. You can use this design type to optimize your page performance and keep your visitors engaged continuously.
This site offers comfort and coziness within the first page. It has a hand-lettered logo. The photography is chosen with a taste. Not only that, but it has a constant and calm color palette. It is packed with a tyle that delivers a clear message. This is a business that clearly understands how branding works. They showcase their products in various dioramas, thus helping the users find a perfect product.
New York Times is a brand whose website is one of the best in the world. It has a contemporary style with a non-cluttered page layout. It is simple. It doesn’t have many images, but it has information that makes the whole UX faster and smoother. It is easy to navigate. It is not cluttered. Instead, it is packed with relevant elements – the key to a successful website.
This brand uses an animated 3d house model. This model is an interactive method to demonstrate products and goods. Once you open a consequence, the website explains where exactly the product is used in the house.
Once you open the website, it will show you a wide range of products. They are all smart-home products.
This company has a unique web design trick to optimize its webpage traffic. The menu and the background photo aren’t separated. Instead, the picture extends into the menu itself. This is to make the visitors feel as if they are experiencing the product in the designed environment. It is a website that allows easy browsing. not only is it easy to navigate, but you can almost instantly find the call-to-action button. The color sticks out to the front page, and so you can’t miss it.
This website incorporates bohemian touch to its design. The visitors can navigate the page with little to none effort. Not only that, but they also have easy access to various categories. The color this brand uses aren’t vibrant. Instead, they are muted. They keep the focus exclusively on clothes.
Rebecca offers an excellent eCommerce experience. Her website comes in a great desktop and mobile version. The design showcases the products in use, which builds an aspirational picture in the user’s head, as they can see the work in action.
Penny and Georgie Brown offer a completely new take into the world of web design. They offer a completely new and creative design, which makes them stand out from the competition. You can study their system to see which elements you can steal from them to improve yours.
This is an Indian clothing site. It joins Indian traditional fashion with western trends. This is what makes them so original. Their website’s homepage is elegantly designed. It has a white background behind their detailed photography images. You can access the product categories in the sidebar of the page. The products come with a clear image and a text description.
This is a site that displays serious products such as glasses and other eyewear. This website design offers high-resolution pics of their products. in the pictures, there are people wearing eyewear to show the work in human dimensions. The system is overall understandable and straightforward.
Welly has a lot of white space in the background. They have a written regime that makes the website to be read easily. This adjustment helps users more easily understand the business. What’s also great about this website is that it has a direct, transparent color scheme. It uses mostly white with an orange to highlight text. With such a creative websites, this company will surely not appear on any failed startups list in the near future.
Hard graft is a luxurious fashion company designed for men. It is excellent for men that want to express their personality with style. This website uses mostly text to attract visitors and to promote the brand. The brand uses bold language to capture the attention of many users. It symbolizes power and masculinity – everything a man should have.
Another company that is also known for its boldness is Mulberry. Its design is stunning. It has lively photos meant to draw attention to the story the brand is selling. You can find little to no text in this layout. This is a store that sells with their image. If you want your visitors to think of your website highly, use Mulberry as a primary source to draw inspiration from.
This is among the unique websites out there. It is an eCommerce website that uses gigantic pictures to make bold statements. It has fewer words yet more graphics. This a great page to excerpt ideas from. The Horse never fails to impress.
This is a store that sells environmentally-friendly products. It has an animated logo that subtly delivers an activist message to its customers. The branding is subtle, and you can barely notice it. What’s also great about this store is that it plants a tree for every product one buys. It is a great store that keeps buyers happy with their purchase. It also makes them return to buy more products.
This brand has different integrity than most brands. When you open the website, you are welcomed with a fresh layout. You can instantly notice this company’s creativity. This is why this brand’s rating is so high. The whole page is finely designed. It has an engaging UX – a hamburger menu standing out. It makes you wonder what else this website offers, leading you to spend more time on the website itself.
If you’re wondering what great online store you can copy, wonder no more! The bite has an astonishing page that interacts and communicates with you. It will convince you in no time why you should buy their product. They have a whole page dedicated to their publications. Not only that, but they have an entire section for users to read and leave comments and reviews.
This is a swimwear company. For its page design, it uses rich and intense colors to get visitors’ attention. It makes them excited to buy their products. The background is also vibrant, often with tropical imagery.
Jackie Smith is another fantastic store. It also uses bright colors to show off their products and design. The color scheme contains radiant colors and does use the palette quite well. This website has a pleasant aesthetic and unbelievable user experience.
This is an eCommerce site that brings attention to their main product. They provide close imagery of the lashes they are selling. The package they come with is equally as durable as the product itself. The home page also has a short video giving better insight into lash applications. This is a way to have your audience engaged with the content you’re offering.
This is a Danish website. It is designed for die-hard chocolate lovers. You can see the creativity and innovation implemented in their web design. It has a rich layout and visuals meant for anyone that loves chocolate. The whole website has a chocolate based-theme.
About the Author
Bogdan is a designer and editor at DesignYourWay. He’s reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.
In a fruitful collaboration, the Frank Lloyd Wright Foundation and the Spoke Art Gallery have made an important announcement for their second Frank Lloyd Wright: Timeless exhibition. This time, the event will be live and will feature live-streamed events and limited-edition prints inspired by the iconic American architect.
The posters, which you can see in this post, have been designed in a 1930s travel poster style by famous artists from around the world, such as François Shuiten, George Townley, or Alison King, among others.
About the Author
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.