Neighbor to Neighbor: How to Market a Small Town Business
Trying to promote a small town business?
Looking for ways to get new customers to your local business?
If you don’t have the number of customers you want coming to your small town business, you may need to boost your marketing efforts and start thinking outside the box. Luckily, there are a variety of ways to promote a business in a small town that can get you results and help your business start thriving as it should.
Below we’ll tell you how you can market a small town business successfully.
1. Use Local SEO Techniques
One of the best things you can do to market a local small-town business is to make use of local SEO tactics and techniques.
Even if your business is small it’s still important to have a great website that showcases your goods and services. Once you’ve launched a website, you’ll also need to use SEO techniques to get more visitors from Google and other search engines.
Local-specific SEO tactics include signing up for a Google My Business (GMB) page, using local keywords on your site, and getting positive reviews for your business online. You should also ensure that your site is completely mobile-responsive so that people who are searching for your type of business while on-the-go in your town can easily find your business.
2. Try PPC Advertising
In addition to using SEO techniques, you should also consider making use of pay-per-click (PPC) advertising online. PPC ads can allow you to target your potential customers easily and effortlessly and you can easily target potential customers by location. You can also use other targeting features as well to target the specific audience that may be interested in your goods or services.
PPC advertising is also very cost-effective, and unlike traditional marketing methods, you’ll often only pay for the actual results you get.
3. Add Your Business to Online Directories
If you want your business to do well locally then it’s important that you make use of online directories such as Yelp, Foursquare, and City Advisor.
These sites are a great place to add your business listing and many people use these to find goods and services in a specific location. Being on these sites will make it more likely that customers and clients will come to your physical business location as well.
Especially important is to make sure that your satisfied customers are leaving positive reviews for your business on these sites. Ask satisfied customers to leave reviews for your business on Yelp, Facebook, Google, and other online directory sites so that word about your business will spread.
4. Get Local Media and Press Coverage
Another way to do well with your small town business is to try to get local press coverage. If you have any interesting changes going on with your business or if you have an important story to tell you may be able to get some coverage from media outlets.
Try sending some of the local media outlets a press release from time to time and try to get in touch with someone at your local paper. Reporters and editors are often starved for things to write about so they may be happy to hear an interesting story about your business that they can add to their magazine or newspaper.
5. Use Referral Marketing
Word-of-mouth marketing and referral marketing can also be incredibly beneficial for marketing a local business. Try to find some ways that you can make use of word-of-mouth to spread the word about your business.
Online reviews and testimonials may be one piece of the puzzle but there are other options as well. You may want to start a referrals program in which you give discounts to customers who send friends and family your way.
If you operate an interstate moving company, for example, you may want to give a discount to the person who referred your business as well as to the person they referred to you. Even a small referrals discount can have a big positive effect on getting your business results and building your reputation within your community.
6. Give Away Promotional Items
Giving away freebies and promotional items can also be helpful for marketing your business withing a small local community. Remember, however, to start small with this as you don’t want to have an endless pile of koozies and pens collecting dust in a storage room.
Simply handing out a few items at a local event or at a special event at your store or business can work wonders and can get a lot of people to come into your door. It can also be very helpful for improving brand recognition.
7. Get Involved With Your Community
Another great way to do marketing in a small town is to be sure that you get involved with the local community.
Getting involved with local fairs, festivals, football games, and charity events or even sponsoring them can help you to get your business name out there while also doing good in the community.
Getting involved with local events can help to increase word-of-mouth and can go a long way in boosting brand recognition for your business. By doing marketing in this way, you’ll also avoid being pushy with your marketing strategy but will still get your name out there at the same time.
Using These Tips to Market a Small Town Business
If you’re trying to market a small town business you should be happy to learn that there are plenty of ways to do it. By using the tips above you’ll be able to promote your business and get the steady stream of customers that your business needs to succeed.
Looking for more business tips? Keep exploring our blog now to find more helpful business advice and tips.
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