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5 Ways to Increase Mobile App Downloads using Social Media

5 Ways to Increase Mobile App Downloads using Social Media

5 Ways to Increase Mobile App Downloads using Social Media

We live in a world where smartphones are pretty boundless in terms of storage and processing capacities. Due to this reason, there are almost 3 million apps on Playstore, and most of those apps have had a fair bit of success(given the efforts put in the marketing and app itself)⁠— some earned million, some thousands, and some none.
However, for an optimist entering the app market, success is paramount and inevitable. Still, there are a couple of things one needs to focus one when creating the app strategy:
The app itself: The app must be developed based on the user’s interest. So, do the research, pay some focus groups, and build a flawless app that doesn’t harm the user’s experience.
The marketing: Another crucial thing that needs to be taken care of once the app is up and running is marketing. You must have a good marketing budget and a proper strategy & direction to increase app downloads.
If you are on this site reading an article about “marketing mobile apps”, chances are you are through step-1, i.e., development of the app. As for marketing, what better than social media? 
Using social media, you can increase your app downloads whether it’s an app on Play Store/App store or an independent app on a website by using simple CTAs like FMWhatsapp uses, “fmwhatsapp apk download”.
Here are the five basic social media marketing step that can lead your app to success:
Share across social media:
Once the app is live, without thinking share it with social media friends and ask them to share further. Don’t leave any platform⁠— Whatsapp, Facebook, Linkedin, Instagram. Here’s an excellent message I received on LinkedIn:

Such messages(It had URL and more details) work wonders and gives a start to the app.
Use Paid ads:
Once you have a few app downloads through organic social media reach, try paid ads. Remember, collect the feedback from those initial users, improve the app accordingly, and then move to ads because unknowns don’t care about your feelings- they uninstall if they don’t like it.
In short, again to our introduction, if the app is perfect(step-1) move to marketing(step-2). The two social media platforms that work best(currently) are:
Explore Influencer marketing:

Influencer marketing is hot. People tend to listen(give attention) to the people/celebrities/pages they follow. And if that message is about your app, there’s a high chance that a significant amount of their followers will download your app. 
Meaning, tap in proper influencer marketing strategies and succeed in your mission of getting more app downloads.
Encourage to leave review/feedback:
Like shares, reviews/feedbacks are digital word of mouth. If your app has more five-star ratings, other people checking your app page will subconsciously believe it’s a good app, which means they will download it. 
So, implement different CTAs throughout your app that leads users to give a positive review/ratings. 
Encourage to share:
Similar to encouraging to give reviews, encourage to share(This one’s different that first point). In your app, upon a successful level(if it’s a game)  or something similar, add options to share on social media. Moreover, you can use “refer and earn” schemes as well.
In a nutshell, ask them to share every now and then. That’s it.
Final words:
Ideally, there are two steps to the success of an app. The first is, of course, the app itself⁠— how it helps, educates, or entertains people. The second? Marketing. Marketing is crucial to increase the user base unless your app’s like Pokemon Go that can go crazy viral.
The five tips mentioned above are the fundamentals when it comes to using social media for app downloads. What are your thoughts? Would you like to add another? Let us know in the comments below.

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Amazing Digital Illustrations by Guilherme Asthma

Amazing Digital Illustrations by Guilherme Asthma

Today we are featuring professional freelance visual artist Guilherme Asthma, with his amazing illustration artwork. He is from Sao Paulo, Brazil. He started in the field of Graphics since 2009 till now. He worked as a freelance Senior illustrator, Art Director and 2D

Benefits of Social Media Marketing in the Fashion Industry

Benefits of Social Media Marketing in the Fashion Industry

Every brand in the fashion industry is looking for easy, creative, and affordable ways to increase sales and grow the business. Fortunately, social media marketing offers that solution as a reliable resource that helps businesses grow relationships and interact with their customers.
Social media marketing is a great choice for any business, but especially those in the fashion industry. A lifestyle brand that creates thoughtful fashions can get amazing exposure of their clothes and accessories via social media networking to the masses. Social media has been proven to work well for businesses in the fashion industry and brands get good marketing results when they are consistent with their social media posts on a regular basis.
Here are some of the top benefits of using social media in the fashion industry:
Increased Website Traffic – More traffic to your website means more sales! It is crucial to use social media in the fashion industry to attract new customers. Those who do not take advantage of social media in the fashion industry are seriously restricting their business from growing, as social media gives you the opportunity to increase inbound traffic and gain new customers.
Increase Online Presence and Brand Recognition – Brand recognition is the key to sales. Once your brand is recognized, customers will want to know more about it, then begin to trust it. Social media is the perfect way to build recognition via digital marketing efforts that will increase visibility. Many fashion brands utilize social media marketing strategies to increase brand awareness and sales.
Get Their Attention Wherever They Are – People live on social media. Seriously. Think about how many times you check your social media pages each day while you are on the go. From the coffee shop to the company break room to the grocery store…and even the Uber ride home, social media allows those in the Fashion industry to flood your pages, streams, and groups with their latest looks of the season, holiday favorites, or brand new arrivals on a moment’s notice.
Improve Customer Engagement to Build Brand Loyalty – Loyalty is crucial for fashion brands because the competition is fierce! Industry studies indicate that brands that use social media platforms to connect with their customers experience more brand loyalty from them. The best way to keep them engaged and loyal is to offer relevant content and respond to them quickly when they engage via a comment or instant message on your social media platform. Be sure to post regularly because every social media post you make gives someone a chance to engage with your company, which will result in an increase in website traffic and ultimately in sales as well.
Hit Your Target Audience Mark with Social Media – Social media allows those in the fashion industry to engage their target audience so much more than with traditional advertising techniques of yesteryear. Social media groups can be targeted that include your ideal demographic, making it easier to engage and pinpoint their exact wants and needs from your company. This allows a brand to focus on the items the customer wants and needs and advertise the items that they have searched for based on the cookies used to track their online habits.
For businesses in the fashion industry, it crucial to take advantage of all the benefits social media offers to grow our brand awareness and loyalty and to ultimately increase sales.

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