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Neighbor to Neighbor: How to Market a Small Town Business

Neighbor to Neighbor: How to Market a Small Town Business

Trying to promote a small town business?
Looking for ways to get new customers to your local business?
If you don’t have the number of customers you want coming to your small town business, you may need to boost your marketing efforts and start thinking outside the box. Luckily, there are a variety of ways to promote a business in a small town that can get you results and help your business start thriving as it should.
Below we’ll tell you how you can market a small town business successfully.
1. Use Local SEO Techniques
One of the best things you can do to market a local small-town business is to make use of local SEO tactics and techniques.
Even if your business is small it’s still important to have a great website that showcases your goods and services. Once you’ve launched a website, you’ll also need to use SEO techniques to get more visitors from Google and other search engines.
Local-specific SEO tactics include signing up for a Google My Business (GMB) page, using local keywords on your site, and getting positive reviews for your business online. You should also ensure that your site is completely mobile-responsive so that people who are searching for your type of business while on-the-go in your town can easily find your business.
2. Try PPC Advertising
In addition to using SEO techniques, you should also consider making use of pay-per-click (PPC) advertising online. PPC ads can allow you to target your potential customers easily and effortlessly and you can easily target potential customers by location. You can also use other targeting features as well to target the specific audience that may be interested in your goods or services.
PPC advertising is also very cost-effective, and unlike traditional marketing methods, you’ll often only pay for the actual results you get.
3. Add Your Business to Online Directories
If you want your business to do well locally then it’s important that you make use of online directories such as Yelp, Foursquare, and City Advisor.
These sites are a great place to add your business listing and many people use these to find goods and services in a specific location. Being on these sites will make it more likely that customers and clients will come to your physical business location as well.
Especially important is to make sure that your satisfied customers are leaving positive reviews for your business on these sites. Ask satisfied customers to leave reviews for your business on Yelp, Facebook, Google, and other online directory sites so that word about your business will spread.
4. Get Local Media and Press Coverage
Another way to do well with your small town business is to try to get local press coverage. If you have any interesting changes going on with your business or if you have an important story to tell you may be able to get some coverage from media outlets.
Try sending some of the local media outlets a press release from time to time and try to get in touch with someone at your local paper. Reporters and editors are often starved for things to write about so they may be happy to hear an interesting story about your business that they can add to their magazine or newspaper.
5. Use Referral Marketing
Word-of-mouth marketing and referral marketing can also be incredibly beneficial for marketing a local business. Try to find some ways that you can make use of word-of-mouth to spread the word about your business.

Online reviews and testimonials may be one piece of the puzzle but there are other options as well. You may want to start a referrals program in which you give discounts to customers who send friends and family your way.
If you operate an interstate moving company, for example, you may want to give a discount to the person who referred your business as well as to the person they referred to you. Even a small referrals discount can have a big positive effect on getting your business results and building your reputation within your community.
6. Give Away Promotional Items
Giving away freebies and promotional items can also be helpful for marketing your business withing a small local community. Remember, however, to start small with this as you don’t want to have an endless pile of koozies and pens collecting dust in a storage room.
Simply handing out a few items at a local event or at a special event at your store or business can work wonders and can get a lot of people to come into your door. It can also be very helpful for improving brand recognition. 
7. Get Involved With Your Community
Another great way to do marketing in a small town is to be sure that you get involved with the local community.
Getting involved with local fairs, festivals, football games, and charity events or even sponsoring them can help you to get your business name out there while also doing good in the community.
Getting involved with local events can help to increase word-of-mouth and can go a long way in boosting brand recognition for your business. By doing marketing in this way, you’ll also avoid being pushy with your marketing strategy but will still get your name out there at the same time.
Using These Tips to Market a Small Town Business
If you’re trying to market a small town business you should be happy to learn that there are plenty of ways to do it. By using the tips above you’ll be able to promote your business and get the steady stream of customers that your business needs to succeed.
Looking for more business tips? Keep exploring our blog now to find more helpful business advice and tips.

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Benefits of Social Media Marketing in the Fashion Industry

Benefits of Social Media Marketing in the Fashion Industry

Every brand in the fashion industry is looking for easy, creative, and affordable ways to increase sales and grow the business. Fortunately, social media marketing offers that solution as a reliable resource that helps businesses grow relationships and interact with their customers.
Social media marketing is a great choice for any business, but especially those in the fashion industry. A lifestyle brand that creates thoughtful fashions can get amazing exposure of their clothes and accessories via social media networking to the masses. Social media has been proven to work well for businesses in the fashion industry and brands get good marketing results when they are consistent with their social media posts on a regular basis.
Here are some of the top benefits of using social media in the fashion industry:
Increased Website Traffic – More traffic to your website means more sales! It is crucial to use social media in the fashion industry to attract new customers. Those who do not take advantage of social media in the fashion industry are seriously restricting their business from growing, as social media gives you the opportunity to increase inbound traffic and gain new customers.
Increase Online Presence and Brand Recognition – Brand recognition is the key to sales. Once your brand is recognized, customers will want to know more about it, then begin to trust it. Social media is the perfect way to build recognition via digital marketing efforts that will increase visibility. Many fashion brands utilize social media marketing strategies to increase brand awareness and sales.
Get Their Attention Wherever They Are – People live on social media. Seriously. Think about how many times you check your social media pages each day while you are on the go. From the coffee shop to the company break room to the grocery store…and even the Uber ride home, social media allows those in the Fashion industry to flood your pages, streams, and groups with their latest looks of the season, holiday favorites, or brand new arrivals on a moment’s notice.
Improve Customer Engagement to Build Brand Loyalty – Loyalty is crucial for fashion brands because the competition is fierce! Industry studies indicate that brands that use social media platforms to connect with their customers experience more brand loyalty from them. The best way to keep them engaged and loyal is to offer relevant content and respond to them quickly when they engage via a comment or instant message on your social media platform. Be sure to post regularly because every social media post you make gives someone a chance to engage with your company, which will result in an increase in website traffic and ultimately in sales as well.
Hit Your Target Audience Mark with Social Media – Social media allows those in the fashion industry to engage their target audience so much more than with traditional advertising techniques of yesteryear. Social media groups can be targeted that include your ideal demographic, making it easier to engage and pinpoint their exact wants and needs from your company. This allows a brand to focus on the items the customer wants and needs and advertise the items that they have searched for based on the cookies used to track their online habits.
For businesses in the fashion industry, it crucial to take advantage of all the benefits social media offers to grow our brand awareness and loyalty and to ultimately increase sales.

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